- There are multiple Annenberg Schools. For the communications school at USC, see USC Annenberg School for Communication and Journalism. See also Annenberg (disambiguation).
The Annenberg School for Communication is the communication school at the University of Pennsylvania. The school was established in 1958 by Wharton School's alum Walter Annenberg as The Annenberg School of Communications. The name was changed to its current title in the late 1980s.
Video Annenberg School for Communication at the University of Pennsylvania
History
Academics
Walter Annenberg, who created TV Guide and later owned The Philadelphia Inquirer and Philadelphia Daily News and served as United States Ambassador to the United Kingdom (1969-74), had attended the Wharton School of the University of Pennsylvania. In 1958, he created what was then known as the Annenberg School of Communications at Penn. His wife, Leonore Annenberg, was a founding member of the school. In 1990, the school changed its name to Annenberg School for Communication.
Annenberg described the school's mission as follows: "Every human advancement or reversal can be understood through communication. The right to free communication carries with it responsibility to respect the dignity of others - and this must be recognized as irreversible. Educating students to effectively communicate this message and to be of service to all people is the enduring mission of this school."
Annenberg and Gaylord Harnwell, then-President of the university, stated that the school was being established "to teach the art, science and techniques of mass communications, with particular emphasis on radio, television and publishing". The school, whose first class began in 1959, was initially a master's-only program.
Gilbert Seldes, a writer, editor, cultural critic and first director of television for CBS News, was the first dean at the school, serving from 1959 until 1963. Seldes's objective was to raise awareness of "the great communications revolution through which we are passing." He also hoped to inspire similar schools and departments elsewhere, having spent a decade urging universities to create departments or chairs to study mass media.
George Gerbner, an advisor to communications commissions and a major contributor to cultivation theory, became dean in 1964. He held the post until 1989, refocusing the school away from an emphasis on professional training and toward research and theory. He founded the Cultural Indicators Project in 1967, measuring trends in television content and how it shaped perceptions of society. Annenberg School retained ownership of the Journal of Communication from 1974 to 1991, which was published by Penn while Gerbner was editor.
The Annenberg School launched its doctoral program in 1968.
Kathleen Hall Jamieson was dean from 1989 to 2003. In 1989, the Annenberg School and Oxford University Press published the four-volume International Encyclopedia of Communications, the first broad-based attempt to survey the entire communication field. During Jamieson's deanship, the school received two large endowments from the Annenberg Foundation. In 1993, Walter and Leonore Annenberg, through their foundation, granted Penn $120 million to endow the school and establish the Annenberg Public Policy Center. In 2002, Annenberg Foundation gave $100 million to the school for scholarships, faculty chairs, and classroom refurbishment. Also during this time, Annenberg School suspended its master's program; as a result, students move directly into the doctoral program. After Jamieson stepped down as dean in 2003, the school named Michael X. Delli Carpini to the position. His term was extended until 2018.
Undergraduate Communications majors have the ability to have a concentration in one of several areas which include visual communications, media effects, political communication, critical journalism, Race, Gender, and Identity, health communication, among others.
Notable faculty
- Oscar H. Gandy, Jr. (retired, 2006), Herbert Schiller professor of Communication studies
- Kathleen Hall Jamieson, professor of communication, and Director of the Annenberg Public Policy Center
- Elihu Katz, American-Israeli sociologist, and winner of the UNESCO-Canada McLuhan Prize
- Klaus Krippendorff, professor for cybernetics, and creator of the Krippendorff's Alpha coefficient
- Monroe Price, media scholar, and former Dean of the Benjamin N. Cardozo School of Law
- Richard J. Stonesifer, president of Monmouth University
- Christopher Yoo, professor of Law, Communication and Computer Information Science
Maps Annenberg School for Communication at the University of Pennsylvania
See also
- USC Annenberg School for Communication
References
External links
- Official website
- The Annenberg School for Communication at the University of Pennsylvania webpage on The Annenberg Foundation website
Source of article : Wikipedia
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